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Friday, 23 February 2018

WHY APPLE MIGHT SEE A FALL IN NEAR FUTURE? - TECHNOLOGY

Ten years ago, when Steve Jobs launched iPhone, he didn't even dreamed of how slowly and steadily iPhone will become the reason of loss for Apple. This story had not start today, yesterday or few months ago, these all started when Apple launched iPhone 7 and after iPhone 7 series because that was nothing except the replicate of iPhone 6 with improved camera.

WHY APPLE???

Following this trend of replication, Apple again launched iPhone 8 and iPhone 8+ and this time they provided different but powerful chipset A11 BIONIC chip and a glass back. The only good thing and different thing that happened to Apple was iPhone X. Well, Apple thought that iPhone X will bring them back in the market but that too failed and iPhone sales begin to decline.

WHY APPLE MIGHT SEE A FALL IN NEAR FUTURE

REASONS TO DECLINE:

We analysed many things in the market and finally found the reasons which brought Apple to its downfall. The possible reasons are:
    i) Android is as good as iOS, if not betterAndroid phones continue to be better than iPhone. The current stats show that Android is becoming better and better in terms of speed, usage, software long-term use, battery optimization, RAM optimization and finally availability of apps in the play store. These all betterment are letting Apple down in the smartphone market.
      ii) Android's dominance of market: The dominance in the market means Android apps will get priority over iOS apps. The developers are more attracted towards Android because its cheap and has more users than iOS. A month ago stats shows that Android has over 87% of the total share in the smartphone market which is enough for the developers to get attracted. Moreover, Google isn't leaving a single chance to make Android big and giant than ever. They are continuously working on betterment of their AI, Google Assistant.


      WHY APPLE MIGHT SEE A FALL IN NEAR FUTURE

      According to report, Google Assistant is 90.2% accurate in providing voice searching results while SIRI has only 33% accuracy. This sums up the whole story.
        iii) Android's seamless integration: Android is Google's product and so Android's seamless integration with Google's continuously improving cloud products as well as AI supports a shift away from the iPhone.
        WHY APPLE MIGHT SEE A FALL IN NEAR FUTURE

        For instance, Google give its users 15 GB free storage across Google Drive, Gmail, Google Photos which can be increased to 100 GB only at $1.99 per month (earlier it was $4.99) and it can be increased to 1 TB only at $9.99 per month (earlier it was $49.99) which is very impressive. Unlike Google, Apple give its users only 5 GB free storage and it has little higher pricing for additional storage.

        iv) "The iPhone" is the heart of the Apple ecosystem. Its decline leads to reduction in Apple Watch and iPad market share. After an excellent sale of iPhone 7, Apple's phones didn't performed up to the mark.

        Being 'THE HEART' of Apple, iPhone iOS also plays a very important because it is Apple's software and hardware for which we pay. After iOS 10, iOS 11 also didn't performed up to the mark and failed in many categories like battery optimization or RAM optimization, which is also responsible for the declination of Apple profit in the market.
          v)MacBook sales decline: While in the smartphone market Android smartphones beaten iPhone at the same time MacBook is also under attack from a much-improved Microsoft Windows laptops. After the huge improvements in Windows 10, Microsoft is looking very strong and they will not let it go at any cost, which consequently affect MacOS.




          The above reasons and lack of innovation, cause negative sentiment around the Apple brand. All of this, of course, would impact the bottom line. 

          But, don't worry! Apple's decline would not be nearly as fast as BlackBerry's or Nokia's. Why?
          It is so because Nokia or Blackberry didn't had that powerful ecosystem which Apple have.
          Another reason that will give Apple a sufficient time to save themselves is because the iPhone isn't being radically disrupted like BlackBerry and Nokia were disrupted by the iPhone.




          Hope Apple will understand and will survive this tough competition in the smartphone and laptop (or computers) market.

          However, all of this is not merely a threat. It has already started…

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          About Author

          Shivam
          Shivam

          A tech and gadget lover who is passionate about writing. Life Goals: To shout from the Mountain Peak: Yes, I did it.

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